Category Archives: Crowd Funding Strategies

Crowd funding describes the collective cooperation, attention and trust by people who network and pool their money and other resources together, usually via the Internet, to support efforts initiated by other people or organizations. Crowd funding occurs for any variety of purposes, from disaster relief to citizen journalism to artists seeking support from fans, to political campaigns, to funding a startup company, movie or small business or creating free software. Another aspect of crowd funding is tied into the JOBS Act which allows for a wider pool of smaller investors with fewer restrictions. The Act was signed into law by President Obama on April 5, 2012.


3 Realities of Crowd Funding

As my new role at 20th Century Fox Film Entertainment, it is my job to help with Social Media Strategies across operations. But the day before I began consulting, I was a guest host for a crowd funding seminar. For those of you who missed what I said, I talked about why and who and what raises the most money Continue Reading...

Crowd Funders need real Social Media

Social media monitoring is widely used to inform customer service, product development and marketing activities. Going the next step — from mere monitoring to careful listening — can help brands uncover a wealth of additional, rich insights. True listening is not data on a spreadsheet acquired by applying legacy "asking" methodology. It requires putting an ear to a wide spectrum of conversations, thoughtful interpretation and judgment of the data, then...
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