Each client gets their own Social Media Manager. So no matter how small or large the project, somebody is online to analyze the traffic, comments and numbers.
Having your own Social Media Manager enables you to focus on your project, while a trained professional crafts resonating messages and promotes funding programs. So while you are making the next great comedy, documentary, or opera, your Social Media Manager is crunching the numbers and looking at the funding projections to
Every client gets weekly reports on social traffic growth, and while you may be on just one platform, our Crowdfunding packages are not tied to one platform or one revenue stream. What that means you get the personally crafted marketing program that fits your needs and level of involvement.
Nobody does this better. Because Social Capital Consulting has been developing web communities and web sites for over a decade, you get the kind of service that fortune 2000 companies recieve but at a fraction of the cost.
Our clients receive a custom web portal, that will list and monitor the size of their communities, the number of events, community comments, social media tracking, and web traffic analytics. A metaphor easily explains the difference between the vast majority of Social Marketing and our approach. Generally, blogging, posting tweeting is like finding an ant hill and placing your business card on one to a few ants a day. Hopefully as they travel out they leave your business card out there..
Our approach is to build communities. So where as most social marketers will suggest you place a note out each day on that ant / blog.
We build Ant Hills. We brand the ants, we create the structures for the ants to grow and expand, and then we enable the entire nest of ants to spread the message…
From Pre-Production, Production, Post-Production to Distribution, your Community needs to be apart of the Journey.Our approach is to build communities. So where as most social marketers will suggest you place a note out each day on that ant / blog. We build Ant Hills. We brand the ants, we create the structures for the ants to grow and expand, and then we enable the entire nest of ants to spread the message.
How do we do that?
Its a three step process. Identify, Activities, and Events. We identify and distill the essence of what unique value you create. If you create more than one, then we need to pick and choose which community we build first. Next we create and manage activity in the online community. This can range from online forums, chats, video webinars, polls, guest bloggers, member administrators and the list goes on depending on the client.
Finally we design and create events. This is critical. Despite the advances in technology, we as humans still gather massive amounts of information via real-time or face to face contact. The analogy here is how many emails does it take to buy a used car versus seeing it in person? Or for that matter any contract? Sure Amazon, sells items all day long without face to face interaction. But major international brands have huge levels of trust with consumers and individuals. And even they can lose trust, as was the case of Packard Bell, which sold online PC’s and eventually failed as their products were faulty. .