1. A striking thumbnail image for your widget, and a fun, captivating and informative pitch video (or stunning photo if you're still working on your pitch video). 2. A clear description of your campaign that's easy to read and inspiring.  It should answer the who, what, where, when and why of your project… particularly "why" you care and why others should too? 3. Your creative & unique list of perks. What will you give back? 4....